Other SEM firms may have size on their side, but not automotive experience, or the approach we take to make sure each dealership receives a truly effective internet marketing campaign.

We're different because our goal isn't just to send any old "buy a car" related traffic, but to make sure that the search terms targeted are highly relevant and represent high quality prospects. Ultimately the success of your campaign is not measured in clicks, positioning or even total traffic - it is conversion to paying customers alone that counts.

We know that by taking the time to research, analyze and adjust campaigns carefully we will achieve better results for our clients than simply creating 'set-and-forget' type campaigns. No client is given a 'standard' package of services - since everyone's business is different, every campaign is a custom creation.

Core Strategy

We'll geotarget ads to focus on local searchers, and will develop several 'channels' of creative & keyword targeting. By tailoring ad groups to specific searches, cost-per-click will be reduced and click-through-rate will be increased. This is because searchers are more likely to click on ads that are closely related to the specific search phrase they used, and more specific phrases signify a better qualified customer. A search for "2003 Ford Explorer in Hudson Ohio" is a better bet than just "Ford Explorer" - the first search tells us a lot more about where the searcher is in the buying process than the second.

Analyzing REAL Results

While we work with you we will regularly provide you with detailed reports of search terms, cost-per-click, click through rates and traffic stats. We ask that you help communicate to us how visitors are converting and what strategies are proving the best final results. Two-way communication will produce the best long-term results.

Improving Internal Tracking and Website Performance

If you need help understanding the terms we use or want to discuss methods available for detailed tracking of what happens AFTER the visitor hits your site, as well as optimizing your site's message and presentation to maximize results, we are always happy to help.

The Process

We follow a standard process of research > develop > analyze > review.

1. Research: We perform keyword and traffic research on your campaign with input from you about specific goals.
2. Develop: Using the research info we develop initial campaigns and launch.
3. Analyze: We monitor campaign performance to develop baselines, adjust budgets, targeting and creative, and to discover both "happy accidents", and approaches that do not work well.
4. Review: We share our findings and results with clients, receive feedback and return to step 1 to further hone and improve performance. This is a continuous cycle for the life of our relationship.