An Effective Internet Presence for your Dealership Octane Internet can help you produce leads for your dealership through an interactive, user-centered and search-engine friendly website and online marketing campaign.

Our Objective:
Produce leads for your dealership through an interactive, user-centered and search-engine friendly website and online marketing campaign.

Specific Goals:

• Produce an attractive core website that will serve as a base for any future online marketing campaigns and a revenue-generating machine.
• Drive targeted traffic to the website and convert them into hot leads.
• Develop a strategy for continued site maintenance and updates to keep it relevant to your ongoing marketing and advertising efforts.

Solution
We've found the following strategies to be a sound starting point for many auto dealers. We realize every client is unique, but the following approaches are provide a strong foundation for any internet marketing campaign.

New & Used Inventory
Web searchers are very interested in seeing accurate, up-to-date inventory information for local dealers. The website will include a full inventory system that can be browsed and searched by users. The website will feature several prompts for the visitor to submit an email or other contact information to find out more about any vehicles they are interested in or to schedule a test drive.

Special Offers
Many websites suffer from telling instead of selling. This website should feature regular, fresh special offers. Pop-Up coupons can be placed on key pages to attract immediate attention, and we suggest as part of an ongoing maintenance plan to keep a number of web-only specials displayed prominently for interested visitors.

Search Optimization
We will develop and structure the site to optimize both natural (organic) search results as well as provide a strong base for pay-per-click or other paid search campaigns. Visitors at different stages of the buying process are interested in different information, and the best strategy is to focus each page strongly on expected user needs and provide a clear path for them to take action. Core Content The website will feature all typical information – new & used vehicle inventory, contact pages & forms, history & about us sections, special finance information, service department information and a detailed site map.

Online Marketing + Analytics
Since a website without visitors does nobody any good, we strongly suggest embarking on a 6 month sponsored search marketing (PPC) campaign. We will develop a highly relevant and targeted campaign that will deliver trackable leads every day to your website, and help review results with you to determine the best long term strategy.